How Well Does Your Company Leverage Their Marketing Strengths?
Experience has shown us that the typical organization is not designed to leverage their collective marketing strength. Instead, it's built to leverage individual intelligence. Most business leaders continue to ascribe to the belief that the smartest organizations build top-down hierarchies and give marketing leadership the top command-and-control authority over the marketers at the bottom. They assume when hierarchical leaders give directions to the rank-and-file, the marketing team will behave smarter than they otherwise would on their own. When the main value of a company's operating system is compliance, it's not surprising that few organizations marketing apparatus consistently operates at its optimal. Our marketing excellence practice orchestrates the strategy and actions required of organizations to evoke a high level of excellence throughout their entire marketing department and third party resources.
Ordinary Marketers Can Give Rise To
Global Marketing Excellence
Value in Establishing Collaborative Networks
The best-run organizations understand this wisdom. That's why, when helping marketing teams operate at peak performance we won't begin leveraging your marketers individual intelligence by re-engineering your marketing organization built on top-down hierarchies. Instead, we'll begin working by first establishing collaborative networks that are purposefully designed to leverage your marketing teams collective intelligence - because we know that marketing excellence takes place when ordinary marketers do extraordinary things by being perfect together in support of achieving breakthrough growth and success.
Defining Marketing Excellence
We define marketing excellence as performance that is in the top quartile of companies by key marketing performance indicators. That's to say, organizations that are both exceptionally efficient in their marketing resource utilization, and highly effective in delivering a sustained increase in marketing influenced revenue are said to be achieving marketing excellence. At Sovartis, we have identified and cataloged over 200 best practices across dozens of processes that prove instrumental in helping companies establish a framework for marketing excellence.
Most companies treat marketing excellence as a low-priority business functional, keeping it out of the spotlight until their growth stalls. Then, senior leadership typically employs changes and makes a brief appearance for however long it takes to "fix" whatever was perceived as being wrong with the marketing team? Can you relate?
In a volatile economy where the old rules of strategic advantage no longer hold true, your marketing must become a competitive weapon, not just a sales facilitator. We specialize in helping companies construct and institutionalize a agile framework for marketing excellence by plotting a realistic path towards weaving it into the core of your marketing-sales operations. We help our clients take a new and agile approach that makes it possible to easily instill a marketing excellence framework as a means of boosting productivity, profitability, and gaining a distinct competitive advantage over top competitors.
Are we consistently delivering a seamless marketing experience to each targeted customer segment with the desired outcome and experience?
Do we develop, retain our all stars and high performance marketers?
Do our marketers bring their energy, commitment, and whole self to work?
Do we have the leadership to instill and improve marketing excellence?
Are our interoffice communications helping cultivate the desired team?
From the perspective of our customers, how is our marketing perceived?
Do we have a formalized practice for instituting cohesive marketing processes across each of our strategic lines of business?
We offer expertise to help leadership come to better understand the overall marketing health of an organization. Our methodology is designed to ensure objective and actionable feedback on how a company's marketing and related processes compare to industry best practices. In doing so, we're able to instill a sense of confidence right from the onset that our findings will lead to a definitive and cost effective plan to optimize your marketing operations in support of achieving breakthrough growth over longer periods. To learn more about the proven benefits from developing a framework that facilitates marketing excellence throughout your organization, please contact us.
Questions That Help Determine Your Marketing Health
Marketing Excellence As A Means To Boost Productivity and Profitability
A New Normal Found In Marketing Excellence
TO WORK FOR YOUR BUSINESS