MARKETING

AUTOMATION

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MARKETING AUTOMATION   

 Successfully Engage and Interact with Your Customers in Powerful New Ways 

Marketers are constantly being challenged to engage their prospects throughout each stage of the buying cycle with influential and personal content across a dizzying array of touch-points. To effectively manage the growing complexity and challenges of the new consumer driven world, marketing automation is now the primary enablers in most marketers constant pursuit towards measurably improving customer engagement, lead generation, pipeline acceleration, and improving ROI from their overall strategic marketing plan. The promise of marketing automation is that it makes it possible for any organization to forge and nurture relationships with high quality prospects in a completely automated fashion. This can include automating marketing workflows, lead nurturing programs, list segmentation, lead scoring, CRM integration, and other essential activities typically performed by your marketing-communications team.

Confidently Automate Your Marketing Practices

Implementing a marketing automation platform is both exciting and intimidating. All eyes are on you to make use of the technology as soon as possible and produce quantifiable results. It's not long after launch that expectations soon begin to rise with the need to extend the platform by integrating  with CRM, sales enablement, or  social marketing platforms - all the while, unlocking the full breadth of capabilities. For those companies with deep experience, dedicated resources, and a generous budget, implementing and making the most of marketing automation can be manageable. For other organizations, going the route of enlisting specialized expertise to help make certain their journey with marketing automation delivers success early on can be an ideal approach that comes with very little risk.

Effectively Manage Business Change 


Marketing automation is so much more than just another piece of software. Rather, it's the foundation for marketing-sales transformation, a facilitator to the business becoming more-so customer-centric, and the catalyst  to companies significantly improving how they engage and interact with customers across preferred digital terrain. Yet bringing about the necessary changes within your own organization can be complex and highly challenging. Depending solely on internal resources is realistic  for some organizations, but not for others. Regardless of the level of support needed, our team of skilled resources are available on-demand to help make certain your company's  investment in marketing automation delivers ongoing, maximum benefits.

End to End Solution Evaluation 


It's very easy to quickly become overwhelmed with vetting out which marketing automation platform serves as the best fit. Lean on our team's real-world understanding of the top marketing automation solutions - including all their quirks. If needed, we'll help with everything from putting together an RFI/RFP, establishing a scoring scale based on your key requirements, to ensuring the pilot programs help reveal the best solution for current and future marketing goals.

Marketing Sales Alignment

Marketing automation paves the way to improving your marketing and sales in a way that can deliver enduring measurable benefits to your business. Analyzing each facet of the marketing and sales funnel - from lead management and  lead handover, to leads returned to marketing. We will identify the costly gaps between marketing and sales, offer actionable recommendations and take appropriate actions proven to minimize misalignment, and proactively support your marketing-sales teams' making positive changes that are key to the success of your marketing automation effort.  
Strategic Implementation
Make certain your marketing automation journey kicks off on the right path. Sovartis provides a trifecta of expertise that comprises of in-depth technical know-how, business management consulting, and strategic marketing services to help your marketing automation deployment a success. 

 Define Your Marketing Cloud

It's evident that marketing automation solutions are quickly becoming the main hub or that one system that everything else hangs off of. Those marketers who are in the know 'get this' and want to push it to its limits. “Integrate MA with this”… “Pass information to that” and soon you’ve defined your very own marketing cloud. The smartest marketers build an always on marketing infrastructure right in the cloud

 Marketing Automation
Campaign Performance


The buyer’s journey has changed significantly. As a result, your marketing programs must prove agile and adaptive. It’s all about lead nurture, drip programs and always-on frameworks. Our best practices offer businesses a proven formula for maximizing the value anticipated from existing and emerging, multi-channel, digital marketing campaigns.  

Quick Start Training

Delivered by our certified platform specialists, our training provides an overview of the essential features required to get your first campaign out the door. Our fundamental marketing automation training promises to minimize your learning curve and accelerate your time to value so you are demonstrating an ROI much quicker than going at it alone.

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In making a significant investment in our marketing automation platform, it was so important for us to design and integrate our platform into the business in a  way that we'd see a measurable impact almost immediately. The key efforts your team delivered and the unique stepping-stone strategies to help ensure  a successful start has positioned us to make the most of our investment. 

~ Smartzip ~

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Atlanta, Ga. 30338

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